Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Guess Jethro's lap time and win a £550 Suunto watch

CAR journo Jethro Bovingdon drove the Lotus Exige 260 Cup around the track at Lotus HQ in Hethel, Norfolk, for a story in the new August 2010 issue of CAR Magazine, out on 21 July. But how fast was he in the latest track-day tool of choice?If you can correctly guess Jethro's lap time, you could win this brilliant Suunto Elementum Ventus watch. It's worth £550 and is yours to keep if you come up with the nearest time to Jethro's fastest lap.The 260 Cup is a £45,950 slice of Lotus: a beefed-up, supercharged and super light at 890kg coupé version of the Elise, honed and fettled for track action.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

New Honda NSX takes to the track (video)

The new Honda/Acura NSX (pictured) hits the track The new Honda NSX has been a decade or more in the making as Honda vacillated over whether or not to revisit their supercar odyssey with a a new NSX for the 21st century. But having shaken off the self-imposed shackles that made them believe a new Honda supercar in these more austere and ‘Green’ times would be anathema, Honda are finally powering forward with a new NSX. True, they’ve decided their new NSX needs to be’Green’ to be good, but the green-ness Honda are throwing at the new NSX actually gives it more power too, so we’re not complaining.